The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Campaign Operations
August 10, 2021

Marketo Experts Should Not be Martech Gatekeepers

Marketo admins are the final checkpoint before a campaign goes out into the wild. But an unfortunate side effect is that some marketers may actually come to see you as…
Campaign Operations
June 23, 2021

Everything You Need to Know About Revenue Operations

According to Forrester, companies with centralized revenue operations (or RevOps) has gone from 15% to 40% between 2019 and 2021. We’ve also seen the arrival of the Chief Revenue Officer…
Campaign Operations
May 28, 2021

Marketo Campaign Execution Cost Calculator

Campaign Operations
May 20, 2021

Too Much Martech? How to Start Integrating

Alongside the launch of Jeto’s API (beta), we had a chat with our VP Product, David Desrosiers about martech integration. Read on for his insights on: Why marketing operations leaders…
Case Studies
March 4, 2021

How Podium Tripled Campaign Capacity Without Hiring

Podium was growing fast, and so was its campaign output   Podium is a messaging platform for local businesses, and they’ve been growing very, very quickly. The company was ranked…
January 21, 2021

The Complete Guide to Scaling with Marketo Templates

Templates are one of the keys to reaping the benefits of Marketo’s marketing automation, alongside Smart Campaigns and Smart Lists. But more often than not, due to a lack of…
Campaign Operations
January 11, 2021

What Is a Marketing Center of Excellence, Who Needs One, and How to Build Yours

Without proper processes in place, trying to improve marketing results and efficiency can feel like you’re taking one step forward and two steps back. Luckily, there is an enterprise-standard solution…
Case Studies
February 24, 2020

When Internal Campaign Requests Become Overwhelming

Marketing leaders and their staff are multi-taskers, commonly juggling dozens of projects and campaigns, while fielding requests for revisions and mid-stream changes that often leave them feeling frustrated and ineffective.…
Case Studies
December 16, 2019

How a University Empowers Faculties While Protecting Their Marketo Instance

Marketo users: who of us hasn't pushed "send" on an email campaign only to regret it moments later? Hear the story of a public research institution, their devastating mistake, and…
May 22, 2019

Centralize, Decentralize…What’s the Best Option?

The question of the day for many MOPS leader is, should I centralize or decentralize my marketing operations? On one hand, centralization keeps things neat, coordinated, and under control, while…
July 30, 2018

Easing IT Tension with Jeto

For more than two decades IT departments have been growing exponentially. Surprisingly, it isn’t just because companies, networks, or technologies have grown, it’s really because the application of the knowledge…
May 30, 2018

Implement Jeto for Martech Adoption and Grow Your Business

Sustainability and growth work together as any organization’s main functions and concerns in the long run. But how can you get there? For starters, marketing automation software is the gateway…
Case Studies
April 12, 2018

How Intimo Used Jeto to Scale Marketing Automation

Intimo, Australia’s leading lingerie brand, is a direct selling company. They possess one of the most comprehensive bra fitting processes in the lingerie industry and pride themselves on being consummate…