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The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Campaign Operations
October 3, 2022

Marketo Campaign Operations Advice from a Pro

There can be a lot of pressure to get a campaign out – take a step outside and ask yourself the intention of the campaign. Your goals may be excessive…
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Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
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Campaign Operations
May 25, 2022

CNH Industrial Kickstarts Their Marketing Operations Transformation with Jeto

CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction machinery. More specifically, CNH Industrial sells across multiple brands through a network of independent dealerships. …
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Campaign Operations
May 13, 2022

Marketo Champion Britney Young on Hot Campaign Operations Topics

Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited Marketo Engage Instance at Adobe Summit 2022. Her presentation was such a perfect balance of…
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Campaign Operations
March 14, 2022

How to Develop Integration Solutions for Marketo

I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One Ever Few tasks are more thankless than duplicate data entry. And the time wasted doesn’t…
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Campaign Operations
December 21, 2021

Martech Limiting Campaign Ops Strategy? Win Back Control

Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations at AWS We couldn’t agree more. According to Harvard Business Review, most people make this…
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Campaign Operations
November 1, 2021

Campaign Operations is Broken – We Built Jeto to Fix it

We’ve all been there – spending way too much time tracking down missing information, waiting for replies, endless copy-pasting, and other repetitive tasks. These are the elements of campaign operations that most…
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Jeto News
September 30, 2021

Jeto Acquired by MERGE

You might have heard that our parent company, Perkuto, was acquired by MERGE, an Ad Age Top 10 largest independent agency with clients ranging from LG to Marriott. What does…
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Campaign Operations
September 10, 2021

How Poly Combines Centralization and Self-Serve for Campaign Ops

50 years ago, Neil Armstong and Buzz Aldrin took Poly headsets to the moon. Today, Poly has 6500 employees in 75 global offices and 100% of Fortune 500 companies rely…
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Campaign Operations
August 10, 2021

Marketo Experts Should Not be Martech Gatekeepers

Marketo admins are the final checkpoint before a campaign goes out into the wild. But an unfortunate side effect is that some marketers may actually come to see you as…
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Campaign Operations
June 23, 2021

Everything You Need to Know About Revenue Operations

According to Forrester, companies with centralized revenue operations (or RevOps) has gone from 15% to 40% between 2019 and 2021. We’ve also seen the arrival of the Chief Revenue Officer…
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Campaign Operations
May 28, 2021

Marketo Campaign Execution Cost Calculator

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Campaign Operations
May 20, 2021

Too Much Martech? How to Start Integrating

Alongside the launch of Jeto’s API (beta), we had a chat with our VP Product, David Desrosiers about martech integration. Read on for his insights on: Why marketing operations leaders…
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Case Studies
March 4, 2021

How Podium Tripled Campaign Capacity Without Hiring

Podium was growing fast, and so was its campaign output   Podium is a messaging platform for local businesses, and they’ve been growing very, very quickly. The company was ranked…
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Marketo
January 21, 2021

The Complete Guide to Scaling with Marketo Templates

Templates are one of the keys to reaping the benefits of Marketo’s marketing automation, alongside Smart Campaigns and Smart Lists. But more often than not, due to a lack of…
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Campaign Operations
January 11, 2021

What Is a Marketing Center of Excellence, Who Needs One, and How to Build Yours

Without proper processes in place, trying to improve marketing results and efficiency can feel like you’re taking one step forward and two steps back. Luckily, there is an enterprise-standard solution…
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Jeto News
September 15, 2020

Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

Montreal, Quebec—September 15, 2020—Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives…
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Case Studies
February 24, 2020

When Internal Campaign Requests Become Overwhelming

Marketing leaders and their staff are multi-taskers, commonly juggling dozens of projects and campaigns, while fielding requests for revisions and mid-stream changes that often leave them feeling frustrated and ineffective.…
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Case Studies
December 16, 2019

How a University Empowers Faculties While Protecting Their Marketo Instance

Marketo users: who of us hasn't pushed "send" on an email campaign only to regret it moments later? Hear the story of a public research institution, their devastating mistake, and…
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Martech
May 22, 2019

Centralize, Decentralize…What’s the Best Option?

The question of the day for many MOPS leader is, should I centralize or decentralize my marketing operations? On one hand, centralization keeps things neat, coordinated, and under control, while…
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Campaign OperationsMartech
February 14, 2019

Decentralize or Die: Why Smart Marketers are Scrambling to Scale Now

This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their…
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Martech
July 30, 2018

Easing IT Tension with Jeto

For more than two decades IT departments have been growing exponentially. Surprisingly, it isn’t just because companies, networks, or technologies have grown, it’s really because the application of the knowledge…
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Martech
May 30, 2018

Implement Jeto for Martech Adoption and Grow Your Business

Sustainability and growth work together as any organization’s main functions and concerns in the long run. But how can you get there? For starters, marketing automation software is the gateway…
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Case Studies
April 12, 2018

How Intimo Used Jeto to Scale Marketing Automation

Intimo, Australia’s leading lingerie brand, is a direct selling company. They possess one of the most comprehensive bra fitting processes in the lingerie industry and pride themselves on being consummate…
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