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The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Campaign Operations
December 21, 2021

Martech Limiting Campaign Ops Strategy? Win Back Control

Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations at AWS We couldn’t agree more. According to Harvard Business Review, most people make this…
Jeto News
September 30, 2021

Jeto Acquired by MERGE

You might have heard that our parent company, Perkuto, was acquired by MERGE, an Ad Age Top 10 largest independent agency with clients ranging from LG to Marriott. What does…
Campaign Operations
September 10, 2021

How Poly Combines Centralization and Self-Serve for Campaign Ops

50 years ago, Neil Armstong and Buzz Aldrin took Poly headsets to the moon. Today, Poly has 6500 employees in 75 global offices and 100% of Fortune 500 companies rely…
Campaign Operations
August 10, 2021

Marketo Experts Should Not be Martech Gatekeepers

Marketo admins are the final checkpoint before a campaign goes out into the wild. But an unfortunate side effect is that some marketers may actually come to see you as…
Campaign Operations
June 23, 2021

Everything You Need to Know About Revenue Operations

According to Forrester, companies with centralized revenue operations (or RevOps) has gone from 15% to 40% between 2019 and 2021. We’ve also seen the arrival of the Chief Revenue Officer…
Campaign Operations
May 28, 2021

Marketo Campaign Execution Cost Calculator

Campaign Operations
May 20, 2021

Too Much Martech? How to Start Integrating

Alongside the launch of Jeto’s API (beta), we had a chat with our VP Product, David Desrosiers about martech integration. Read on for his insights on: Why marketing operations leaders…
Case Studies
March 4, 2021

How Podium Tripled Campaign Capacity Without Hiring

Podium was growing fast, and so was its campaign output   Podium is a messaging platform for local businesses, and they’ve been growing very, very quickly. The company was ranked…

Our Most Popular Content

Jeto News
September 30, 2021

Jeto Acquired by MERGE

You might have heard that our parent company, Perkuto, was acquired by MERGE, an Ad Age Top 10 largest independent agency with clients ranging from LG to Marriott. What does…
Campaign Operations
September 10, 2021

How Poly Combines Centralization and Self-Serve for Campaign Ops

50 years ago, Neil Armstong and Buzz Aldrin took Poly headsets to the moon. Today, Poly has 6500 employees in 75 global offices and 100% of Fortune 500 companies rely…

What’s New At Jeto

Campaign Operations
August 10, 2021

Marketo Experts Should Not be Martech Gatekeepers

Marketo admins are the final checkpoint before a campaign goes out into the wild. But an unfortunate side effect is that some marketers may actually come to see you as…
Campaign Operations
June 23, 2021

Everything You Need to Know About Revenue Operations

According to Forrester, companies with centralized revenue operations (or RevOps) has gone from 15% to 40% between 2019 and 2021. We’ve also seen the arrival of the Chief Revenue Officer…
Campaign Operations
May 28, 2021

Marketo Campaign Execution Cost Calculator