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The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Case Studies
February 27, 2023

Why One of America’s Largest Financial Institutions Chose Jeto for their Campaign Operations Needs

A staggering 40 percent of workers spend at least a quarter of their workweek on tedious, repetitive tasks (Smartsheet).  There’s a reason why 65 percent of workers use some type…
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Campaign Operations
October 3, 2022

Marketo Campaign Operations Advice from a Pro

There can be a lot of pressure to get a campaign out – take a step outside and ask yourself the intention of the campaign. Your goals may be excessive…
Lindsay DiLemmo 0
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Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
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Campaign Operations
May 25, 2022

CNH Industrial Kickstarts Their Marketing Operations Transformation with Jeto

CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction machinery. More specifically, CNH Industrial sells across multiple brands through a network of independent dealerships. …
Vivien Leung 0
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Campaign Operations
May 13, 2022

Marketo Champion Britney Young on Hot Campaign Operations Topics

Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited Marketo Engage Instance at Adobe Summit 2022. Her presentation was such a perfect balance of…
Vivien Leung 0
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Campaign Operations
March 14, 2022

How to Develop Integration Solutions for Marketo

I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One Ever Few tasks are more thankless than duplicate data entry. And the time wasted doesn’t…
Vivien Leung 0
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Campaign Operations
December 21, 2021

Martech Limiting Campaign Ops Strategy? Win Back Control

Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations at AWS We couldn’t agree more. According to Harvard Business Review, most people make this…
Lindsay DiLemmo 0
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Jeto News
September 30, 2021

Jeto Acquired by MERGE

You might have heard that our parent company, Perkuto, was acquired by MERGE, an Ad Age Top 10 largest independent agency with clients ranging from LG to Marriott. What does…
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Our Most Popular Content

Campaign Operations
October 3, 2022

Marketo Campaign Operations Advice from a Pro

There can be a lot of pressure to get a campaign out – take a step outside and ask yourself the intention of the campaign. Your goals may be excessive…
Lindsay DiLemmo 0
Love0
Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
Soundjata Sharod 0
Love0

What’s New At Jeto

Campaign Operations
May 25, 2022

CNH Industrial Kickstarts Their Marketing Operations Transformation with Jeto

CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction machinery. More specifically, CNH Industrial sells across multiple brands through a network of independent dealerships. …
Vivien Leung 0
Love0
Campaign Operations
May 13, 2022

Marketo Champion Britney Young on Hot Campaign Operations Topics

Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited Marketo Engage Instance at Adobe Summit 2022. Her presentation was such a perfect balance of…
Vivien Leung 0
Love0
Campaign Operations
March 14, 2022

How to Develop Integration Solutions for Marketo

I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One Ever Few tasks are more thankless than duplicate data entry. And the time wasted doesn’t…
Vivien Leung 0
Love0