Resources

The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Campaign Operations
October 3, 2022

Marketo Campaign Operations Advice from a Pro

There can be a lot of pressure to get a campaign out – take a step outside and ask yourself the intention of the campaign. Your goals may be excessive…
Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
Campaign Operations
May 25, 2022

CNH Industrial Kickstarts Their Marketing Operations Transformation with Jeto

CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction machinery. More specifically, CNH Industrial sells across multiple brands through a network of independent dealerships. …
Campaign Operations
May 13, 2022

Marketo Champion Britney Young on Hot Campaign Operations Topics

Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited Marketo Engage Instance at Adobe Summit 2022. Her presentation was such a perfect balance of…
Campaign Operations
March 14, 2022

How to Develop Integration Solutions for Marketo

I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One Ever Few tasks are more thankless than duplicate data entry. And the time wasted doesn’t…
Campaign Operations
December 21, 2021

Martech Limiting Campaign Ops Strategy? Win Back Control

Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations at AWS We couldn’t agree more. According to Harvard Business Review, most people make this…
Jeto News
September 30, 2021

Jeto Acquired by MERGE

You might have heard that our parent company, Perkuto, was acquired by MERGE, an Ad Age Top 10 largest independent agency with clients ranging from LG to Marriott. What does…
Campaign Operations
September 10, 2021

How Poly Combines Centralization and Self-Serve for Campaign Ops

50 years ago, Neil Armstong and Buzz Aldrin took Poly headsets to the moon. Today, Poly has 6500 employees in 75 global offices and 100% of Fortune 500 companies rely…

Our Most Popular Content

Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
Campaign Operations
May 25, 2022

CNH Industrial Kickstarts Their Marketing Operations Transformation with Jeto

CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction machinery. More specifically, CNH Industrial sells across multiple brands through a network of independent dealerships. …

What’s New At Jeto

Campaign Operations
May 13, 2022

Marketo Champion Britney Young on Hot Campaign Operations Topics

Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited Marketo Engage Instance at Adobe Summit 2022. Her presentation was such a perfect balance of…
Campaign Operations
March 14, 2022

How to Develop Integration Solutions for Marketo

I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One Ever Few tasks are more thankless than duplicate data entry. And the time wasted doesn’t…
Campaign Operations
December 21, 2021

Martech Limiting Campaign Ops Strategy? Win Back Control

Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations at AWS We couldn’t agree more. According to Harvard Business Review, most people make this…