Martech

Jeto / Martech
The Four Layer Center of Excellence with Jeto and Marketo

Centralize, Decentralize…What’s the Best Option?

The question of the day for many MOPS leader is, should I centralize or decentralize my marketing operations? On one hand, centralization keeps things neat, coordinated, and under control, while on the other, decentralization allows for greater access for marketers. It’s quite the quandary. We believe...

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Easing IT Tension with Jeto

Easing IT Tension with Jeto

For more than two decades IT departments have been growing exponentially. Surprisingly, it isn’t just because companies, networks, or technologies have grown, it’s really because the application of the knowledge IT departments represent has exploded, allowing new skill and career areas to develop. You’d think...

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