Customer Stories
See How Leading Teams Scale
Marketo Campaign Operations with Jeto
Real stories of marketing operations teams simplifying, governing, and accelerating campaign execution.
HashiCorp
an IBM Company
How HashiCorp Achieved a 100% Increase in Marketo Campaign Output with Jeto
HashiCorp’s global marketing operations team needed to handle rising campaign volume while maintaining quality and consistency. Their intake process was fragmented across tools like Asana, Google Sheets, and Salesforce, causing incomplete campaigns and reporting gaps.
By adopting Jeto, HashiCorp centralized campaign intake, empowered marketers to build programs without Marketo access, and automated data syncs with Asana and Salesforce. The result was a 50 percent reduction in campaign production time, a 100 percent increase in campaign output, and faster onboarding for new team members.
Mendix
A Siemens Business
How Mendix Tripled Marketo Campaign Execution and Raised Quality with Jeto
Mendix, a Siemens business, faced mounting pressure to execute more than 40 global campaigns each month with a small Campaign Operations team. Every content change, design tweak, and approval created bottlenecks.
By integrating Jeto into their Asana workflow, Mendix gave marketers self-service access to prebuilt campaign templates and previews. Campaign setup time dropped from 90 minutes to 30, manual rework fell by 90 percent, and the team tripled campaign velocity without adding headcount. Marketing Operations shifted from execution to strategy, partnering with regional teams on testing and personalization.
Podium
How Podium Tripled Campaign Capacity
Without Hiring
As Podium’s marketing team grew, one operations manager handled every Marketo campaign manually, cloning templates, editing smart campaigns, and chasing missing assets. Jeto changed that.
With Jeto’s intuitive form-based process, marketers could self-serve campaigns instantly while Marketing Operations focused on final review and launch. After onboarding, campaign execution dropped from hours to minutes, and email output tripled year-over-year without hiring or expanding the team. Jeto not only reduced execution time but also gave Podium marketers confidence, consistency, and the freedom to focus on creativity instead of process.
