Podium was growing fast, and so was its campaign output Podium is a messaging platform for local businesses, and they’ve been growing very, very quickly. The company was ranked 13th fastest growing company in America in the 2018 Inc. 5000 awards. We were adding people to the...
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Templates are one of the keys to reaping the benefits of Marketo’s marketing automation, alongside Smart Campaigns and Smart Lists. But more often than not, due to a lack of bandwidth or changing business needs, marketing operations teams are not leveraging Marketo templates to their...
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Without proper processes in place, trying to improve marketing results and efficiency can feel like you’re taking one step forward and two steps back. Luckily, there is an enterprise-standard solution to this common problem: standardize and operationalize marketing best practices in a “Center of Excellence”...
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