Author: Vivien Leung, Senior Marketing Manager

Jeto / Articles posted by Vivien Leung, Senior Marketing Manager
Marketing Center of Excellence

What Is a Marketing Center of Excellence, Who Needs One, and How to Build Yours

Without proper processes in place, trying to improve marketing results and efficiency can feel like you’re taking one step forward and two steps back. Luckily, there is an enterprise-standard solution to this common problem: standardize and operationalize marketing best practices in a “Center of Excellence”...

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