Building campaigns is one of the core elements of marketing operations, and let’s be honest,…
Elle ReberJune 22, 2023
Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the…
Soundjata SharodJuly 20, 2022
CNH Industrial is a global leader in the manufacturing and sale of agricultural and construction…
Vivien LeungMay 25, 2022
Britney Young, a two-time Marketo champion, gave a presentation on diagnosing and treating an inherited…
Vivien LeungMay 13, 2022
I LOVE manually copy-pasting campaign details from Marketo into Salesforce and Asana! – No One…
Vivien LeungMarch 14, 2022
Strategy should drive technology, not the other way around. – Darrell Alfonso, Global Marketing Operations…
Lindsay DiLemmoDecember 21, 2021
We’ve all been there – spending way too much time tracking down missing information, waiting for replies,…
Lindsay DiLemmoNovember 1, 2021
50 years ago, Neil Armstong and Buzz Aldrin took Poly headsets to the moon. Today,…
Vivien LeungSeptember 10, 2021
Marketo admins are the final checkpoint before a campaign goes out into the wild. But…
Cat ChampouxAugust 10, 2021
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