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The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills.

MarketoMartechBuilding Faster, Better, Stronger: How Jeto’s “Project ArchAItect” is Supercharging Your Experience
December 17, 2025

Building Faster, Better, Stronger: How Jeto’s “Project ArchAItect” is Supercharging Your Experience

At Jeto, we believe that the best marketing automation platforms are built by teams that never stop innovating - not just in what they build, but how they build it.…
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MartechDistributed Marketing at Scale: Control, Speed & Compliance
November 19, 2025

Distributed Marketing at Scale: Control, Speed & Compliance

Marketing teams everywhere are being asked to do more with the same resources. More campaigns, more personalization, more channels, and more demand for speed. The natural response is to add…
Eva Jando 0
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Campaign Execution AutomationHow Mendix Tripled Adobe Marketo Campaign Execution and Raised Quality with Jeto
November 17, 2025

How Mendix Tripled Adobe Marketo Campaign Execution and Raised Quality with Jeto

Background Mendix, a Siemens business, is a global leader in low-code application development. Its marketing teams rely heavily on Adobe Marketo to drive demand generation, events, and regional marketing at…
Eva Jando 0
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MarketoMartechRevisiting the New Marketo Email Editor & Initial Jeto Compatibility Review
September 30, 2025

Revisiting the New Marketo Email Editor & Initial Jeto Compatibility Review

The new Marketo Engage Email Designer, initially limited upon its February release (see our initial review), has evolved with steady improvements. The most significant uplift for Jeto clients to use…
David Desrosiers 0
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Campaign Execution Automation5 Hidden Costs of Poor Marketing Operations Governance (and How to Fix Them)
August 5, 2025

5 Hidden Costs of Poor Marketing Operations Governance (and How to Fix Them)

Introduction Marketing operations leaders are tasked with balancing speed, scale, and control across growing campaign volumes and distributed teams. But when governance does not keep pace, campaign execution starts to…
Eva Jando 0
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Campaign Execution AutomationCampaign Execution CollaborationCampaign OperationsCase StudiesMarketoMartechHow HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto
November 25, 2024

How HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto

Background HashiCorp is The Infrastructure Cloud™ company, helping organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management. The company faced important challenges in scaling marketing…
Eva Jando 0
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Case StudiesHow TD SYNNEX Public Sector Was Able to Cut Campaign Execution Time in Half
August 30, 2023

How TD SYNNEX Public Sector Was Able to Cut Campaign Execution Time in Half

TD SYNNEX Public Sector is a premier government solutions distributor that specializes in accelerating public sector growth for technology companies in the federal, state, local, education, utilities, and healthcare markets.…
David Desrosiers 0
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Case StudiesHow Mendix Leveraged Jeto’s API to Improve Attribution
August 25, 2023

How Mendix Leveraged Jeto’s API to Improve Attribution

Mendix is a low-code application development platform that works with global organizations to reimagine the way they develop applications with their platform’s cutting-edge capabilities.  The marketing operations team at Mendix…
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Our Most Popular Content

Distributed Marketing at Scale:
Control, Speed, and Compliance

Learn why distributed marketing is rising and how centralized governance, self-service tools, and automation allow teams to scale campaign execution quickly while maintaining consistency and compliance.

Read More

What’s New At Jeto

MarketoMartechRevisiting the New Marketo Email Editor & Initial Jeto Compatibility Review
September 30, 2025

Revisiting the New Marketo Email Editor & Initial Jeto Compatibility Review

The new Marketo Engage Email Designer, initially limited upon its February release (see our initial review), has evolved with steady improvements. The most significant uplift for Jeto clients to use…
David Desrosiers 0
Love0
Campaign Execution Automation5 Hidden Costs of Poor Marketing Operations Governance (and How to Fix Them)
August 5, 2025

5 Hidden Costs of Poor Marketing Operations Governance (and How to Fix Them)

Introduction Marketing operations leaders are tasked with balancing speed, scale, and control across growing campaign volumes and distributed teams. But when governance does not keep pace, campaign execution starts to…
Eva Jando 0
Love0
Campaign Execution AutomationCampaign Execution CollaborationCampaign OperationsCase StudiesMarketoMartechHow HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto
November 25, 2024

How HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto

Background HashiCorp is The Infrastructure Cloud™ company, helping organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management. The company faced important challenges in scaling marketing…
Eva Jando 0
Love0