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The Campaign Ops Blog

Industry insights for Marketo Admins to help you solve
day-to-day work challenges, and upgrade your skills

Campaign Execution Automation
August 5, 2025

5 Hidden Costs of Poor Marketing Operations Governance (and How to Fix Them)

Introduction Marketing operations leaders are tasked with balancing speed, scale, and control across growing campaign volumes and distributed teams. But when governance does not keep pace, campaign execution starts to…
Eva Jando 0
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Campaign Execution AutomationCampaign Execution CollaborationCampaign OperationsCase StudiesMarketoMartech
November 25, 2024

How HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto

Background HashiCorp is The Infrastructure Cloud™ company, helping organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management. The company faced important challenges in scaling marketing…
Eva Jando 0
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Case Studies
August 30, 2023

How TD SYNNEX Public Sector Was Able to Cut Campaign Execution Time in Half

TD SYNNEX Public Sector is a premier government solutions distributor that specializes in accelerating public sector growth for technology companies in the federal, state, local, education, utilities, and healthcare markets.…
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Case Studies
August 25, 2023

How Mendix Leveraged Jeto’s API to Improve Attribution

Mendix is a low-code application development platform that works with global organizations to reimagine the way they develop applications with their platform’s cutting-edge capabilities.  The marketing operations team at Mendix…
David Desrosiers 0
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Campaign Operations
June 22, 2023

Overwhelmed by Campaign Requests? How to Streamline Campaign Execution in 3 Steps

Building campaigns is one of the core elements of marketing operations, and let’s be honest, it’s the easiest part of marketing ops to explain to your family and friends. Whether…
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Case Studies
February 27, 2023

Why One of America’s Largest Financial Institutions Chose Jeto for their Campaign Operations Needs

A staggering 40 percent of workers spend at least a quarter of their workweek on tedious, repetitive tasks (Smartsheet).  There’s a reason why 65 percent of workers use some type…
David Desrosiers 0
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Campaign Operations
October 3, 2022

Marketo Campaign Operations Advice from a Pro

There can be a lot of pressure to get a campaign out – take a step outside and ask yourself the intention of the campaign. Your goals may be excessive…
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Campaign Operations
July 20, 2022

Why People, Process, and Technology Play a Crucial Role in Marketing Operations

Our CEO, Alexandre Pelletier, defines marketing operations as: “The art and science of connecting the right technology and having the proper processes, people, and training so that it can all…
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Our Most Popular Content

Campaign Execution AutomationCampaign Execution CollaborationCampaign OperationsCase StudiesMarketoMartech
November 25, 2024

How HashiCorp Achieved a 100% Increase in Adobe Marketo Campaign Output Using Jeto

Background HashiCorp is The Infrastructure Cloud™ company, helping organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management. The company faced important challenges in scaling marketing…
Eva Jando 0
Love0
Case Studies
August 30, 2023

How TD SYNNEX Public Sector Was Able to Cut Campaign Execution Time in Half

TD SYNNEX Public Sector is a premier government solutions distributor that specializes in accelerating public sector growth for technology companies in the federal, state, local, education, utilities, and healthcare markets.…
David Desrosiers 0
Love0

What’s New At Jeto

Case Studies
August 25, 2023

How Mendix Leveraged Jeto’s API to Improve Attribution

Mendix is a low-code application development platform that works with global organizations to reimagine the way they develop applications with their platform’s cutting-edge capabilities.  The marketing operations team at Mendix…
David Desrosiers 0
Love0
Campaign Operations
June 22, 2023

Overwhelmed by Campaign Requests? How to Streamline Campaign Execution in 3 Steps

Building campaigns is one of the core elements of marketing operations, and let’s be honest, it’s the easiest part of marketing ops to explain to your family and friends. Whether…
David Desrosiers 0
Love0
Case Studies
February 27, 2023

Why One of America’s Largest Financial Institutions Chose Jeto for their Campaign Operations Needs

A staggering 40 percent of workers spend at least a quarter of their workweek on tedious, repetitive tasks (Smartsheet).  There’s a reason why 65 percent of workers use some type…
David Desrosiers 0
Love0