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The Four Layer Center of Excellence with Jeto and Marketo

Centralize, Decentralize…What’s the Best Option?

The question of the day for many MOPS leader is, should I centralize or decentralize my marketing operations? On one hand, centralization keeps things neat, coordinated, and under control, while on the other, decentralization allows for greater access for marketers. It’s quite the quandary. We believe...

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