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When Internal Campaign Requests Become Overwhelming

When Internal Campaign Requests Become Overwhelming

Marketing leaders and their staff are multi-taskers, commonly juggling dozens of projects and campaigns, while fielding requests for revisions and mid-stream changes that often leave them feeling frustrated and ineffective. The more balls they have in the air, the more the fear of dropping one...

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Jeto Case Study_Dec 2019

Not Another Email Error!

#post-6439 .qodef-post-image { display: none; } #post-6439 .qodef-post-title { display: none; } Marketo users: who of us hasn't pushed "send" on an email campaign only to regret it moments later? Hear the story of a public research institution, their devastating mistake, and the solution applied to...

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The Four Layer Center of Excellence with Jeto and Marketo

Centralize, Decentralize…What’s the Best Option?

The question of the day for many MOPS leader is, should I centralize or decentralize my marketing operations? On one hand, centralization keeps things neat, coordinated, and under control, while on the other, decentralization allows for greater access for marketers. It’s quite the quandary. We believe...

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Easing IT Tension with Jeto

Easing IT Tension with Jeto

For more than two decades IT departments have been growing exponentially. Surprisingly, it isn’t just because companies, networks, or technologies have grown, it’s really because the application of the knowledge IT departments represent has exploded, allowing new skill and career areas to develop. You’d think...

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